This week’s Diversity-owned Spotlight is Rituals Fine Soaps and Scents. Owner Antoinette Williams started the company in 2003. In her spare time for relaxation and to feed her passion from her job as a therapeutic counselor, she made natural body products and gave them as gifts to her co-workers. Soon, the demand to share and get more of her products grew. Williams now carries wellness products for face, body, hair, aromatherapy, candles, etc. And that’s the start of this success story. I admit that I’m a fairly recent customer of Rituals. The last decade+ I’ve been focused on natural products. Williams items are homemade, paraben- free, and most of her ingredients she uses are locally sourced. She focuses on items that provide wellness and intention. I enjoy soy candles and the I love the orange chili pepper. I’m eyeing the bergamot orange soap next. The Rituals store is located in the Midtown Global market, however, due to covid is closed. Shop online instead at: www.ritualsmn.com (the shipping cost is very reasonable).